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"While Digg is all but dead today, Reddit not only survived the social media shift but has thrived in the age of tweets. Reddit’s traffic has exploded over the last few years—in 2011, visits doubled, and in December the site recorded 2 billion pageviews. It did so by turning inward, and by becoming more than just a place that amasses links to outside sites. On most days, the most popular posts on Reddit consist of stuff that Redditors themselves created or captured to share with other Redditors: image macros, animated gifs, pictures of cats, extremely geeky cartoons, weird Photoshop memes, and Facebook found art."
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