All the News That's Fit to Link
|
"
[Time Warner] Chairman and CEO Jeff Bewkes didn’t outright dismiss the possibility of [HBO] going direct to consumers with an online offering, saying the premium cable network could do so if its distribution partners don’t roll out authenticated services quickly enough. In response to an analyst asking if HBO could market its online offering direct to consumers, Bewkes said: “[O]n the question you raised about HBO going direct, we do have the ability to do that. And it’s not something that we have decided to do today because… we have a very good relationship… [with] all the different distributors… If that doesn’t work well, or speedily enough, then we have the option of adding a direct sale of HBO.” " |
