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"Colleges and universities are not teaching the skills they need to survive in this environment,” said Doug Weaver, the founder and chief executive of the Upstream Group, a company that provides digital training to publishers and agencies. While some universities have advertising and marketing concentrations, “the traditional media sales or ad skill set was not built for this,” Mr. Weaver said. “You need a hybrid."
NYTimes: Advertising Companies Fret Over a Digital Talent Gap Josh says: This is true across the board, not just in Advertising/Marketing. There is a large gap between what is taught/valued in universities vs. the skills/knowledge required in today’s digital economy. |
